The Growing Demand for Green
There is a growing wave of eco-friendly Americans that are joining the LOHAS movement, Lifestyles of Health and Sustainability. According to the study by Yale and George Mason Universities, 18% of Americans are in the "Alarmed" category regarding climate change and 33% are "Concerned". Other findings included: consumers are willing to pay more for green, higher prices would not deter them from buying environmentally friendly products, and it is important that companies take action to reduce environmental impacts. With 51% of Americans in the "Alarmed" or "Concerned" category, it is essential for contractors to offer the latest green alternatives available to meet the growing demands of the LOHAS movement.
Consumers are becoming more aware of the advantages of improving their energy efficiency and alternative energy options. Although our current economic environment is deterring many consumers to upgrade, the energy tax deduction incentives, and higher utility costs have persuaded many to make those home improvements this year. As our economy rebounds and more consumers become aware, the demand for energy efficiency and alternative energy will expand. Green contractors will be on the front line and in high demand.